hype
1 /haɪp/ verb, hyped, hyp⋅ing, noun Informal
–verb (used with object)
1. to stimulate, excite, or agitate
2. to create interest in by flamboyant or dramatic methods; promote or publicize showily
3. to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc
“Those intern boys sure got hype for the adventure race at Anthem.”
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